treasure & bond

Okay, so this is a new one (I'm intrigued and impressed). A retail store that gives 100% of all their profits after costs directly to programs that benefit people in need in their own community.

Yes, you read that correctly. A non-profit retail store. And it's in Soho. IN NEW YORK CITY.

Treasure & Bond is a new boutique located at the intersection of retail and philanthropy (located for real at 350 West Broadway between Broome and Grand). They plan to donate 100% of their profits after their costs to non-profit organizations benefitting children of New York City. They claim to be part gift boutique, part art gallery, and part neighborhood gathering place. This is a very exciting experiment in giving that has one simple goal: "To help people help people—and to do so with wit, imagination and style." I. love. it.

Their plan is to give their profits to two New York City-based programs each quarter, including: The New York Public Library Programs for Children and Young Adults, New York City’s Young Men’s Initiative, the Edible Schoolyard NYC, and the Pediatric Cancer Care at Memorial Sloan Kettering. Check the website for info about these and the full list of all the programs they plan to support.

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The selection in the boutique comes from all over the globe - including right down the street - for every taste, interest, and budget; and every item in the store has a story behind it. With over 150 different labels for the home and clothes for men, women and children, they've created a bazaar-like mix of some of the most compelling pieces in the market today, such as: jewelry from Akong London (not sold any where else in the U.S.), Bliss Lau’s incredible hybrid apparel-jewelry-accessory pieces, custom couture hats from Satya Twena, and authentic vintage glasses from The Vintage Frame Company (not sold any where else in the U.S.).

Huge shout-out to Treasure & Bond's owners, Nordstrom, for getting them up and running. But, heads up: they plan to operate independently and are not a mini-Nordstrom, so they won't accept Nordstrom’s credit cards. One more cool thing I like about this boutique is that they plan to be creative and scrappy in their operations by using recycled, reclaimed, or repurposed materials from their parent company in order to keep costs low and maximize their donated profits for the organizations. Plus, it's another way to keep their business and our city green.

The boutique just opened on August 19. I'm kind of obsessing over this, so I think I am going straightaway to check it out! I will report so check back or look in the comments section for an update!